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Friday, April 17 • 3:00pm - 3:45pm
From a Facebook Like to a Worker Leader

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Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Christian Norton and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement. Come learn what it takes to build likes and ad clicks into activists and members.

Speakers
avatar for Kelcie Glass

Kelcie Glass

Social Media Organizer, Concerted Action
Kelcie’s communications career and projects force her to be ahead of the social media curve, and to find new and innovative ways for organizations to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating... Read More →
avatar for Christian Norton

Christian Norton

Founder, Concerted Action
Christian specializes in helping unions and non-profits use digital tools to further their organizing and communications goals. He spent nearly a decade working directly for non-profit organizations while in Washington, DC, including as Communications Director at Working America... Read More →


Friday April 17, 2020 3:00pm - 3:45pm
TBA