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Friday, April 17 • 3:00pm - 3:45pm
Canvassing During COVID-19 — Digital Doorknocking and Relational Organizing Online

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Without corporate money, Alexandria Ocasio-Cortez's campaign relied on people power and grassroots energy. To harness that energy as effectively as possible, AOC's Digital Organizing & Data Director and Technology Director invented a mobile app called Reach. Reach was designed so that *ANY* social engagement becomes an opportunity to canvass and gather rich data. Now that we're in a time of social distancing, it's even more important to be able to meet voters where they are, even if that's online instead of at their doors. In this session, we will run through strategies to practice relational organizing at a distance, as well as utilize online communities to "digital door knock" new supporters. Additionally, attendees will also get hands-on training on how to use this new technology to expand community outreach and build upon their existing organizing relationships in a digital world.


Cristina Gonzalez

Cristina Gonzalez is a political strategist and organizer in New York City currently working with progressive candidates Jessica Gonzalez-Rojas, and Janos Marton. She previously served as Jumanee Williams's Deputy Campaign Manager, building the field strategy, and helping garner 33... Read More →
avatar for Amanda Frankel

Amanda Frankel

Head of Client Success, Reach
Amanda Frankel is the Head of Client Success at Reach, a former Congressional candidate for NY-10, an activist, volunteer, and dog mom.

Friday April 17, 2020 3:00pm - 3:45pm EDT