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Friday, April 17 • 4:00pm - 4:45pm
Harnessing the Power of Influencers to Build Progressive Power Online

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There is no denying the impact of influencers in today’s social media landscape — and influencer impact is estimated to grow even more in 2020. Influencer marketing is the most effective digital tool for reaching new audiences and younger demographics, and it allows you to speak to communities of color in a way that feels authentic. After this training, attendees will leave ready to conceptualize and execute their own influencer marketing campaigns.

Attendees will learn how to get organizational buy-in for influencer marketing campaigns, conceptualize an influencer marketing plan with clear goals and objectives, identify the best influencers to work with for your brand, do influencer outreach, set and negotiate price points, ensure influencer-sourced content aligns with your brand messaging, and successfully measure the impact of your influencer network.


Ashni Mehta

Ashni is a passionate digital marketing & communications strategist with over 5 years of experience in political advocacy and civic engagement. As the Senior Digital Strategist for Social Media at Stand Up America, Ashni oversees the paid and organic social media programs and manages... Read More →

Friday April 17, 2020 4:00pm - 4:45pm EDT