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Organizing2020 has ended
Friday, April 17
 

11:30am EDT

Opening Plenary
How Chinese American communities are organizing online, and how you can be in solidarity with them.

Moderators
avatar for Brittny Baxter

Brittny Baxter

Board Member, Netroots Nation
Brittny is a trainer, consultant and whiskey aficionado committed to the liberation of people who are Black, Brown and down.

Speakers
avatar for Yuh-Line Niou

Yuh-Line Niou

New York State Assembly District 65
Yuh-Line Niou has spent her career working on legislative and advocacy campaigns. In 2016, Yuh-Line was elected to serve the 65th Assembly District, representing the following lower Manhattan neighborhoods: the Lower East Side, Chinatown, South Street Seaport area, Financial District... Read More →
JW

Jumaane Williams

The New York City Public Advocate
Jumaane D. Williams is the Public Advocate of the City of New York. Previously, he served on the NYC Council representing the 45th District. Jumaane is a first-generation Brooklynite of Genadian heritage. He graduated from the public school system, overcoming the difficulties of Tourette’s... Read More →


Friday April 17, 2020 11:30am - 12:00pm EDT
TBA

12:00pm EDT

Adaptation: Change is the Only Constant
Lessons from international digital strategy work will be taught in the context of the need to adapt to a rapidly changing world. From shifting field strategy and resources to digital, to re-assessing what works as the world radically changes, we will discuss methods and practices that digital organizers are utilizing to meet the rising challenges of adaptation.

Speakers
NH

Ned Howey

Ned Howey is the co-founder and CEO of Tectonica Digital Campaign Solutions, a multi awarded agency recently recognized with the Reed Award for Best International Firm. As a partner of the company, he has lead digital strategy for hundreds of projects for progressive NGOs, political... Read More →
avatar for Jeroen Aerts

Jeroen Aerts

FNV
Jeroen Aerts is the digital strategist for the higher minimum wage campaign (Voor 14) at the biggest Dutch Union (FNV). He started out as an organizer, but after 1.5 years he felt he was needed more in introducing a digital mindset in the organizing department of more than 50 'offline... Read More →
avatar for Lynn Harfoush

Lynn Harfoush

Digital Strategy Manager, National Bloc
Lynn Harfoush, Digital Strategy Manager at the Lebanese National Bloc, serving as the key coordinator between Political, Field, Elections and Communication divisions for the purpose of reflecting their strategies digitally and ensuring the implementation for the best outreach and... Read More →


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

Campaign Calls: Learn How to Connect Your People
Sign up to get campaign call tips and additional resources emailed to you.

Join this session to learn how to use campaign calls (also called mass calls) to build community and generate action.
You'll learn:
  • How campaign calls fit into a strategy
  • How to recruit people to participate
  • How to create an agenda that drives action
  • How to follow-up with people to increase the likelihood that they follow-though on their commitments
You'll also get a list of four tech platforms that can be used for different goals and audiences, a guide to setting up Zoom meetings to reduce the risk of trolls and opponents disrupting your call, and recommendations to make a Zoom meeting or webinar more accessible.


Speakers
TM

Thais Marques

Thaís Marques is an undocumented digital strategist and organizer. She most recently was a campaign manager for CREDO Action. Prior to CREDO, she was the digital lead for Movimiento Cosecha, where she used digital tools and tactics to reach communities of color and immigrants to... Read More →
avatar for Randall Smith

Randall Smith

Director, PowerLabs
Randall Smith is the founder of PowerLabs where he supports organizers to design and build people-powered campaigns.


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

Navigating Fundraising During COVID-19 for Nonprofits
Across the country, many nonprofits are working hard to get vital resources to communities affected by COVID-19, while others are facing fundraising gaps and struggling to support their work. In a time of social distancing, how do we successfully move from in-person organizing work to online? During this webinar, digital fundraising experts from ActBlue — a nonprofit fundraising platform built for nonprofits — will help your organization adapt to the moment by building your online community and empowering your supporters to take action through digital fundraising.

Speakers
avatar for Adri Rosembert

Adri Rosembert

Nonprofit Outreach Manager, ActBlue
Adri is a Nonprofit Outreach Manager on the Outreach team at ActBlue. They joined the Nonprofit team after a few years of organizing, facilitating, and doing advocacy work focused on economic justice at a women's shelter in Boston, which was especially important to them as a Boston... Read More →


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

How to Attract and Keep the Best Volunteers in the Age of Social Distancing
Successful virtual organizing strategies for optimizing the volunteer lifecycle, from recruitment to re-engagement, during COVID-19. Ruby Anaya (Head of Product, Swing Left) and Jocelyn Strauss, Senior Client Success Manager, Mobilize) will share proven successful strategies for optimizing the volunteer lifecycle, from recruitment to reengagement. Plus: how to overcome the obstacle of not being able to engage volunteers in-person!

Speakers
RA

Ruby Anaya

Ruby Anaya is an award winning product leader with a passion for building products that help people, improve society, and contribute to a greater purpose. She started her career focusing on user experience design, leading product at various start-ups and larger tech firms in the Bay... Read More →
avatar for Jocelyn Strauss

Jocelyn Strauss

Senior Client Success Manager, Mobilize
Jocelyn Strauss is a Senior Client Success Manager for Mobilize, with a background in Gun Violence Prevention for six and a half years, working with Moms Demand Action for Gun Sense in America as an Organizing Manager building state chapters from the ground up, and Everytown for Gun... Read More →



Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

Digital Ears: Setting Up a Social Listening Program for Your Organization/Campaign
We all use social media to talk to and with folks, but how many folks use to listen to people? This session will walk you step by step through how to set up and use a social listening program to inform your strategic decisions when organizing.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

Facebook 101 for Organizing
Facebook is still the most dominant social media platform. We pretty much all use it, but managing an organizational presence is a different task. We'll break down the difference between profiles, groups, and pages, discuss how to pick the right one, and share some tips for better engagement and organizing.

Speakers
avatar for Brad Caldana

Brad Caldana

Founder, The Digital Plan
Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow... Read More →


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

12:00pm EDT

Recognizing Disinformation Online and Fighting Back
Disinformation is particularly dangerous on social media. Learn how to identify disinformation, where it comes from, and what steps we can take to address this crisis. Activist responses to false posts often accidentally elevate the initial deception — so let's talk about the right ways to respond to disinformation when we see it.

Speakers
avatar for Shireen Mitchell

Shireen Mitchell

Founder, Stop Online Violence Against Women
Shireen founded Digital Sisters/Sistas Inc. the first organization to focus on women and girls of color in tech and online access. She created the first women of color web multimedia management firm (MHG). In addition, she founded Stop Online Violence Against Women (SOVAW) a project... Read More →


Friday April 17, 2020 12:00pm - 12:45pm EDT
TBA

1:00pm EDT

Next Generation Public Engagement Platforms
With large-scale gatherings being put on-hold, it's proving time for digital engagement tech. We'll share a selection of proven engagement tools with rich, empowering features that go beyond videochats and comments.

Speakers
avatar for Matt Stempeck

Matt Stempeck

Curator, Civic Tech Field Guide
Matt's Senior Researcher at Civic Hall, where he builds and curates the Civic Tech Field Guide. Matt has been researching and building civic technology since 2005. He has creatively contributed to electoral and social campaigns, national and city governments, and academia and journalism.In... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Turning Online Events Into Organizing Opportunities
COVID-19 means that every event is suddenly an online event. Make sure your online events turn attendees into activists! We will discuss tactics you can deploy during your online events to fold folks into your organizing on-ramps. You'll learn how to grow your organizing capacities — and build power for the long haul — through chat functions, volunteer preparation, and follow-up strategies to keep your people engaged.

Speakers
avatar for Katie LeBlanc

Katie LeBlanc

Digital Engagment Manager, Ohio Voice
Katie LeBlanc is the Digital Engagement Manager at Ohio Voice and digital consultant with the Samara Collective. She supports progressive, BIPOC organizations and community leaders to build up and out their digital footprint to organize online and in person, fighting for progressive... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Digital Tactics for Direct Action During COVID-19
How can digital tools put real pressure on decision-makers? Learn how to transform an online petition, Twitter storm, livestream, or business review into a “direct action” that makes it impossible for your target to go about business as usual. This session uses case studies and organizing theory to show how the principles of direct action apply online. The workshop is for director-level staff, organizers, and digital practitioners at any level of experience.

Speakers
avatar for Evan Sutton

Evan Sutton

Founder, Firekit Campaigns
Evan Sutton is a digital and communications strategist with over a decade in politics, labor and issue advocacy. Beginning as a field organizer with President Obama's campaign in 2007, Evan served as Nevada Field Director with Organizing for American, Communications Director at the... Read More →
avatar for Rose Espinola (they/them)

Rose Espinola (they/them)

Organizer & Data Scientist, Espinola Strategies, Movement Tech Help Desk, re:power, La Luchita Project
Rose Espinola (they/them) is a xicana from the Florida swamplands. Rose is an expert at winning campaigns. They designed Planned Parenthood’s data-driven organizing model, developed Public Citizen’s 700-person volunteer program for trade justice, and directed field and tech for... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

COVID-19 Implications on Worker Health and Safety Organizing
This session will discuss COVID-19's implications on worker health and safety organizing, first detailing some of the issues that workers are facing in these times. The session then speaks specifically to what organizing and policy strategies have emerged and how workers are mobilizing and will serve as an opportunity to share organizing and policy ideas.


Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Intermediate Twitter
Ok, so you have a Twitter account. You tweet fairly regularly. But what is your strategy for growing your account and reaching your goals? We will discuss some intermediate-level Twitter tactics around live tweeting events, the algorithm, developing better hashtags, creating Direct Message groups, the value of having a personal account in addition to having an organizational one, and more!

If you haven't tweeted before please attend the beginner session happening at the same time.

Speakers
JE

Juan Escalante

Juan Escalante is Digital Campaigns Manager at FWD.us, a DC-based organization focused on immigration and criminal justice reform and currently resides in Washington D.C., where he works to ensure the DACA program continues to protect an estimated 700,000 immigrant youth from deportation... Read More →
avatar for Elana Levin

Elana Levin

Co-Founder, Organizing 2.0
For almost 15 years Elana has taught digital strategy in the labor movement. Seeing the need for a digital skills training conference for labor unions and community organizations Elana co-founded Organizing 2.0 a decade ago. She now serves as Program Director for New Media Mentors... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Introduction to Facebook Ads
Facebook ads are easy and affordable. This beginner session will teach you what the ads are, how you set them up, and best practices for online FB advertising. We’re not talking Cambridge Analytica stealing your data practices; this is how to easily and ethically target people on Facebook, so that your message is seen by more people.

Speakers
avatar for Jennifer Watkins Bielasiak

Jennifer Watkins Bielasiak

Senior Strategist, ACM Strategies
As a Senior Strategist with ACM Strategies, Jennifer Watkins Bielasiak (she/her) specializes in helping progressive and worker justice organizations use digital strategy to get off the defense and win uphill battles. Before joining ACM, Jennifer ran digital programs for worker advocacy... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Twitter for Absolute Beginners
Never Tweeted before? Whether you don’t even have an account — or set one up but never figured out how to use it — this session is for you. What is a hashtag anyway? Find out!

Speakers
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →


Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

2:00pm EDT

A Deep Dive into A/B and Multivariate Testing: Optimizing Your Organizing and Communications Strategy
Testing is a critical but often misunderstood step in improving campaigns’ public communications. While most typically applied to campaign emails, A/B and multivariate testing can also help optimize social media posts, website design, online ads, and (most importantly) organizing scripts. In this session, participants will come to understand how to properly test messages, and when to conduct tests. We’ll also walk through how to implement complex testing strategies across different platforms.

Speakers
avatar for Kevin Wei

Kevin Wei

Political & Digital Strategist



Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

How to Present Yourself when Training from Home
Your presentation looks great. Now, it's all about presenting YOU!
  • Set up your tech with things from around the house —  Dwayne Gladden, from The Real News Network
  • Then, let's get YOU set up to present YOURSELF as the authority and leader that you are. —  Vicki Roush and Arshad Hasan from Convey Communications

Speakers
avatar for Vicki Roush

Vicki Roush

Principal, Convey Communications
Vicki brings a lifetime of musical theatre discipline, and the better part of a lifetime in radio, TV, music performance, and special events moderating and commentary to the training table.Under the guidance of one of the nation's top trainers, the late Joel Silberman, Roush combines... Read More →
DG

Dwayne Gladden

Dwayne Gladden, Producer Real News Network
avatar for Arshad Hasan

Arshad Hasan

Principal, Convey Communications
Arshad has served in executive leadership positions in national progressive nonprofit and political organizations for over a decade, and continues to serve on Boards of Directors for some of the leading progressive change organizations in the US. His career has put him on stage, in... Read More →



Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Writing Emails that Tell a Story
So you've got a petition or a dope fundraising tactic, now what? In this session, we'll explore storytelling, narrative and writing techniques designed to amp up urgency and drive engagement for your email program. If the thought of drafting email copy makes your palms sweat, then you need this session.

Speakers
avatar for Tihi Hayslett

Tihi Hayslett

Tihi Hayslett is a queer activist and author. As a senior campaigner at Demand Progress, Tihi leads campaigns against the overreach of government surveillance and human rights. His debut book, Dark Corners, was named Best Indie Book of 2019 by Kirkus Reviews. Tihi uses he/him pro... Read More →


Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Deep Canvassing: Sharing Stories, Not Germs
Learn how deep canvassing campaigns have pivoted and are continuing to grow — and how you can help build this important work.

Speakers
avatar for Adam Barbanel-Fried

Adam Barbanel-Fried

Founder and Director, Changing the Conversation Together
Adam Barbanel-Fried, a professional organizer with 18 years of union, community and political organizing experience in multiple cities and regions. His work has resulted in the building of good schools, development of affordable housing, and expansion of health care to thousands of... Read More →


Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

What Do We Do with Our Field Team Now?
We all know specific changes that we need more now than ever. We know that it's time to fight for these changes. So, how do we pivot our field organizing plans during COVID-19? What does COVID-19 means for campaigns and causes, big and small? We will discuss how field staff can continue to organize using a prioritized selection of digital tools, what COVID-19 might mean for your organization or campaign's mission and objectives, and what you can do to listen to your community when you can't see them in person. We will share an evolving case study from Fair Tax Colorado, a statewide ballot initiative campaign on the frontlines, looking at what they've done so far and how they're continuing to fight for equitable tax policy.

Here are some of our top takeaways: https://medium.com/@rosemari.ochoa/how-much-do-i-change-my-voter-registration-outreach-plan-for-2020-a8a9f4cae8a

Speakers
avatar for Greg Basta

Greg Basta

Center for Popular Democracy, Action for the Common Good
Greg directs CPD's Sustainability Initiative, our effort to build financially independent community organizations through comprehensive small donor and dues-paying membership field programs. He, along with CPD's Canvass for Power Team, are working with partners to develop advanced... Read More →
avatar for Rosemari Ochoa

Rosemari Ochoa

Talk to me about:1. Digital organizing2. Social media strategy3. How to mentor people from all different backgrounds4. Trainings5. Flan
avatar for Betsy Bevis

Betsy Bevis

Director of Outreach & Public Affairs, Great Education Colorado
Talk to me about: political and organizing strategy, education funding or fiscal policy, ballot measure strategies, state-level politics, grassroots organizing (both field and digital) across different types of communities, or really anything social justice related!



Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Effective Values-Driven Sexual Harassment Prevention
Attendees will learn the essential elements of sexual harassment prevention, a response program for progressive organizations and campaigns, and how to best go about implementing new programs or asking for/demanding changes from their employers.

Speakers
avatar for Robyn Swirling

Robyn Swirling

Executive Director, Works in Progress
Robyn Swirling is the founder of Works in Progress, an organization dedicated to building workplace cultures free from sexual and gender-based harassment through a new model of trainings and policies that move beyond traditional liability-centered frameworks. Robyn has worked within... Read More →


Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Making Friends with the Facebook Algorithm
Are you new to using Facebook in your organizing work? Join us for this session, where we will walk you through the details of how the algorithm works, and offer some best practices that result from this.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Friday April 17, 2020 2:00pm - 2:45pm EDT
TBA

3:00pm EDT

Graphic Design for Non-Designers: Free Tools and More!
You don't have to be a good designer to recognize a bad design. That's why it's so hard! Join me for a workshop where I'll go over some basic design concepts that you can use anywhere! I believe that good design should be accessible, so I'll also introduce you to a few tools that are free or low-cost that you can help communicate to your audiences in clear and beautiful ways.

Speakers
avatar for Candice Dayoan

Candice Dayoan

VP of Creative, 50+1 Strategies, LLC
Candice is an award-winning Creative Director for 50+1 Strategies, a consulting firm based in Oakland. She was honored by the American Association of Political Consultants as a 2019 Top 40 under 40 Winner. She specializes in print design and has won several national awards for her... Read More →


Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Stop the Press Conference Facepalm
What. On. Earth. Did. My. Organizer/Candidate/Member. Just. Say. OUT. LOUD?!?!

We want our organizers, candidates, and members to be the face and the voice of our movements, but keeping them on topic can be trying. This workshop will use some of the mistakes I've seen (and made) and channel it to positive work in the future. Training the trainers is an important step in making sure communicators for organizations and campaigns can prepare for public speaking and swift damage control.

Speakers
avatar for Ashleigh Strange

Ashleigh Strange

Regional Organizer, Lehigh Valley Stands Up
Ashleigh Strange was born and raised in Fairbanks, Alaska and moved to the East Coast in 2013. She bought her honorary Doctorate in Friendship from the California Church and University Institute in the fall of 2020. Her real degree is in Broadcast Journalism and Film from the University... Read More →


Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Email Going to Spam? Learn Deliverability from the Experts
Attendees will learn how to ensure emails get to their activists every time. We'll cover how email providers determine what’s spam and what isn’t, and how you can adjust your email program to ensure deliverability. Attendees will also have a chance to practice these techniques and to question one of the foremost experts in the email deliverability field.

Organizations and campaigns of all sizes will gain value from this training. Digital campaigners with a working knowledge of deliverability are welcome, from absolute beginners to more seasoned veterans.

Speakers
AC

Amy Chin-Lai

Engineering Partnerships Manager, Action Network
Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Engineering Partnerships Manager at Action Network, Amy supports and trains organizers on how to use the tools effectively and reach higher levels of engagement. When Amy is... Read More →



Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Online Petitions that Aren't BS
Online petitions might be ubiquitous but they can still be a great tactic — if you use them correctly. Come share and learn best practices for writing petitions, landing pages, and deliveries.

Speakers
avatar for Mikey Franklin

Mikey Franklin

New/Mode
Mikey Franklin started organizing when he walked out of his primary school to protest the Iraq War, and hasn’t stopped since. He has worked for nonprofits, electoral campaigns, and trade unions in the UK and US, and now works to help connect progressive organizations around the... Read More →


Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Canvassing During COVID-19 — Digital Doorknocking and Relational Organizing Online
Without corporate money, Alexandria Ocasio-Cortez's campaign relied on people power and grassroots energy. To harness that energy as effectively as possible, AOC's Digital Organizing & Data Director and Technology Director invented a mobile app called Reach. Reach was designed so that *ANY* social engagement becomes an opportunity to canvass and gather rich data. Now that we're in a time of social distancing, it's even more important to be able to meet voters where they are, even if that's online instead of at their doors. In this session, we will run through strategies to practice relational organizing at a distance, as well as utilize online communities to "digital door knock" new supporters. Additionally, attendees will also get hands-on training on how to use this new technology to expand community outreach and build upon their existing organizing relationships in a digital world.

Speakers
CG

Cristina Gonzalez

Cristina Gonzalez is a political strategist and organizer in New York City currently working with progressive candidates Jessica Gonzalez-Rojas, and Janos Marton. She previously served as Jumanee Williams's Deputy Campaign Manager, building the field strategy, and helping garner 33... Read More →
avatar for Amanda Frankel

Amanda Frankel

Head of Client Success, Reach
Amanda Frankel is the Head of Client Success at Reach, a former Congressional candidate for NY-10, an activist, volunteer, and dog mom.



Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

From a Facebook Like to a Worker Leader
Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Christian Norton and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement. Come learn what it takes to build likes and ad clicks into activists and members.

Speakers
avatar for Kelcie Glass

Kelcie Glass

Social Media Organizer, Concerted Action
Kelcie’s communications career and projects force her to be ahead of the social media curve, and to find new and innovative ways for organizations to connect with consumers, members, and allies. She maximizes the effectiveness of social media channels for her clients, by creating... Read More →
avatar for Christian Norton

Christian Norton

Founder, Concerted Action
Christian specializes in helping unions and non-profits use digital tools to further their organizing and communications goals. He spent nearly a decade working directly for non-profit organizations while in Washington, DC, including as Communications Director at Working America... Read More →


Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Streaming on Facebook Live
Facebook wants you to livestream your rallies and events-- your pages' fans want you to do it too! Now with COVID it is more important than ever to be able to livestream well so that people can follow actions when they cannot attend in person. We'll talk about how to go live and the top tricks to make your live stream get broadcast far and wide.


Speakers
DG

Dwayne Gladden

Dwayne Gladden, Producer Real News Network
avatar for Ericka Persson

Ericka Persson

Organizing 2.0
Ericka started working with Working Families in September, but has been working in progressive politics as a vet of the Bernie Sander for President and Zephyr Teachout for Gov. or NY campaigns. At the Working Families Party, she serve as full-time staff on the national digital communications... Read More →


Friday April 17, 2020 3:00pm - 3:45pm EDT
TBA

4:00pm EDT

Digital Toolkits for Rapid Response Events & Activism
As digital strategists we're constantly responding to endless threats to our communities and democracy. How do we build digital capacity with our partners while ensuring that our messaging and communications spread far and wide? Learn about best practices in creating rapid response digital kits/guides for your campaigns and organizations. Digital kits/guides are essential components in any campaign and event production. They assist in expanding the digital footprint/brand. We'll share best practices, tools, templates and sample kits for you to use in your campaigns.

Find the deck with ALL THE LINKS here: https://bit.ly/org20_digitaltoolkits

Speakers
ME

Megan E Jackson

Megan E Jackson (she/her) is an Account Executive for M+R's digital organizing team, and prior to that, she was the Center of Popular Democracy's Manager of Digital and Data Strategy. She specializes in streamlining organization's online to offline pipelines and increasing organizing... Read More →
CE

Chrissy Etienne

Chrissy M. Etienne (they/them) is a Kairos fellow and the Digital Strategist with Equality Federation. For the last ten years, Chrissy has been an organizer in New York City, where amongst other organizations, they’ve worked with the Audre Lorde Project as well Believe Out Loud... Read More →


Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Gliding Through Textbanks: Free Apps to Decentralize Your Textbank
Can't afford a textbank setup like Hustle? Bootstrap it with Google Sheets and GlideApps.com! Attendees will leave understanding how to implement Glideapps.com and Google Sheets to create decentralized text banks for their volunteers. These textbanks comply with communications laws, rely on trusting your volunteers, and cost zero dollars to implement.

Find slides here; https://bit.ly/34OJR7x

Speakers
avatar for Tristan Guyette

Tristan Guyette

National Field Manager, Beyond the Bomb
Tristan is the National Field Manager of Beyond The Bomb, where they lead volunteers across the country to mobilize and advocate for sane nuclear policy through No First Use. In 2019 Tristan launched Beyond the Bomb’s fellowship program, with the intention of bringing younger, more... Read More →



Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

So You Need a (Better) Website
Where do you begin identifying a vendor, determining your needs, and choosing the right website platform? We'll walk you through the process of hiring a vendor at various price points, what a discovery process is, what User Experience Design is, and more.

Speakers
avatar for Laura Packard

Laura Packard

Digital/New Nedia and Communications Strategist, PowerThru Consulting
Laura Packard is a digital/new media and communications strategist, progressive political consultant, health care advocate, writer, and small business owner, currently based in Denver. She has worked on Democratic campaigns from city council to U.S. Senate and with unions and small... Read More →


Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Fundraising for Worker Organizers Who Haven't Had to Think About It Before Now
Participants in this session will learn about fundraising outreach tactics and messaging that are relevant in the current moment.

Speakers
avatar for Kati  Sipp

Kati Sipp

Principal, New Working Majority
Kati Sipp, principal of New Working Majority, is a former Executive Vice President of SEIU HCPA and was the founder of the PA Working Families Party.
SO

Salewa Ogunmefun

Salewa Ogunmefun is the Deputy Political Director of the Center for Popular Democracy Action.
AM

Adanjesus Marin

Adanjesus Marin works with SEIU 1199NE and was formerly the director of Make the Road PA.
AK

Ali Kronley

Ali Kronley is the director of the United Home Care Workers.


Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Super Searching: How to Find ANYTHING Online for Powerful Campaigns
This training will help you get laser focused on finding powerful information online for your campaigns. You’ll learn hands-on tools to find hidden documents and data, outsmart Google’s search logic, and turn page after page of useless results into targeted findings for maximum impact.

Speakers
avatar for Katie Unger

Katie Unger

Strategic Consultant, Phase 2 Strategies
Katie Unger is an independent strategic advisor and trainer for movement organizations and a fourth-generation activist based in NYC. She works with groups to build capacity for strategic research, facilitate powerful campaign design and planning, and leadership development. She’s... Read More →
CT

Cristel Taveras

Campaign Researcher, Color Of Change
Cristel supports the Digital & Democracy team at Color Of Change, focusing on Census participation and access to voting & democratic engagement for Black people.
ER

Eesha Ramanujam

Senior Campaign Researcher, Color Of Change
Eesha supports the Campaigns team at Color Of Change, with strategic research focuses including online toxicity, racist pseudoscience, and tech accountability.



Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Harnessing the Power of Influencers to Build Progressive Power Online
There is no denying the impact of influencers in today’s social media landscape — and influencer impact is estimated to grow even more in 2020. Influencer marketing is the most effective digital tool for reaching new audiences and younger demographics, and it allows you to speak to communities of color in a way that feels authentic. After this training, attendees will leave ready to conceptualize and execute their own influencer marketing campaigns.

Attendees will learn how to get organizational buy-in for influencer marketing campaigns, conceptualize an influencer marketing plan with clear goals and objectives, identify the best influencers to work with for your brand, do influencer outreach, set and negotiate price points, ensure influencer-sourced content aligns with your brand messaging, and successfully measure the impact of your influencer network.

Speakers
AM

Ashni Mehta

Ashni is a passionate digital marketing & communications strategist with over 5 years of experience in political advocacy and civic engagement. As the Senior Digital Strategist for Social Media at Stand Up America, Ashni oversees the paid and organic social media programs and manages... Read More →


Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA

5:00pm EDT

Lightning Talk: Adaptive Campaigning Tech Tools Tips & Best Practices
Are you pivoting your strategy and wondering what technology might help you do so? Join us for a first-look at the Higher Ground Labs Adaptive Campaigning Tool Guide, plus time for office hours-style Q&A on tool needs.
Campaigns have had to shift their strategies and tactics overnight to reflect the virtual reality we are all currently living in. Despite the challenges, there is a determined and energized response from campaigns, volunteers, and technology providers alike. We are here to support!

Speakers
SF

Shola Farber

Shola Farber is a DC-based social entrepreneur whose career has spanned the public and private spheres. After earning her MA in Public Policy and International Law, Shola worked as a communications consultant in Paris. She then dove into policy with the Obama Administration’s National... Read More →
HL

Hillary Lehr

Hillary Lehr, Higher Ground Labs' VP of Partnership, served three years as the VP of Client Success & Support at Hustle, managed partnerships at Brigade and Causes.com, and spent five years innovating digital resources to scale nonprofit organizing campaigns. She earned BA and BS... Read More →
TG

teddy gold

Teddy Gold, Higher Ground Labs' VP of Investments, started with a background in investment banking and software private equity. Most recently, he led Special Projects at MobilizeAmerica, an HGL portfolio company. He holds a BA in Political Science from Middlebury College. When you... Read More →


Friday April 17, 2020 5:00pm - 5:45pm EDT

5:00pm EDT

The Future of Birddogging
"Birddogging" is asking a public official or aspiring candidate to do something you care about, in person and in public.

Even during COVID-19, there are ways we can use this successful approach for social pressure. Birddoggers apply pressure directly to a target who has the power to give us what we want, and it WORKS! Al Gore was birddogged before issuing support for cheaper AIDS drugs in Africa. John McCain was birddogged before he cast the vote that saved the ACA.

In this training, we teach you how to step up and make your legislators work for you. You will learn how to birddog for the world of 2020 and beyond.

Speakers
avatar for Julia Peter

Julia Peter

Center for Popular Democracy, CPD Action
Julia joined CPD shortly after it was founded and has been with the organization through its merger and rapid growth. As Director of Innovations Management, Julia is responsible for creating and managing the systems that comprise CPD’s innovative organizing program that brings individuals... Read More →
JF

Jennifer Flynn Walker

Center for Popular Democracy
Jennifer directs CPD's Mobilization and Advocacy program, working closely with the Innovations program. Jennifer is responsible for federal healthcare, tax policy and advocacy. At the same time she is developing new ways to mobilize our affiliates in federal campaigns, while experimenting... Read More →


Friday April 17, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

Security: A Process, Not a Status
"Digital security" is comprised of physical security, operational security, and informational security. This session will outline security protocols to consider for each of these three dimensions. Additionally, we will discuss and compare the merits of various "active" and "passive" security protocols.

Speakers
avatar for Jon Reznick

Jon Reznick

Founding Partner, Competitive Advantage Research
I founded Competitive Advantage Research in 2013 and have been consulting to software-light industry on their tech and data posture. Previously, I was a portraitist who consulted in digital media and content strategy. I have been downloading mp3s since they were mp2s.


Friday April 17, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

Breakthroughs in Labor Organizing: Workers in Food Delivery, Kickstarter, Yoga Instruction and Podcasts
Hear from workers from some of the most exciting union organizing campaigns today. How are they using online tools to connect with each other and build public support for their efforts? What does it take to organize your workplace in 2020?

Moderators
avatar for Elana Levin

Elana Levin

Co-Founder, Organizing 2.0
For almost 15 years Elana has taught digital strategy in the labor movement. Seeing the need for a digital skills training conference for labor unions and community organizations Elana co-founded Organizing 2.0 a decade ago. She now serves as Program Director for New Media Mentors... Read More →

Speakers
avatar for Camilla Zhang

Camilla Zhang

Member, Kickstarter United
Camilla Zhang is a fiction writer and New York City native who is passionate about fostering empathy and equality through storytelling and grassroots activism. Much of her organizing experience comes from being a part of Brooklyn-based housing justice collectives. She is currently... Read More →
avatar for Markella Los

Markella Los

Markella Los is a founding member of Unionize Yoga, and the communications strategist for the organizing effort that lead to forming the first union for yoga and movement professionals in the US.
MB

Michael Baumann

Staff Writer, The Ringer
Michael Baumann is a staff writer at The Ringer, where he covers sports and culture. He serves on the bargaining committee at the Ringer Union.
IO

Ivan Ostos

Iván Ostos was studying music in college when he began work as a Foodora courier 4 years ago in Toronto, Canada. While loving his job for the activity, adventure and community of being a courier, he quickly learned how dangerous and precarious the work was and wanted to change things... Read More →


Friday April 17, 2020 5:00pm - 6:00pm EDT
TBA

6:00pm EDT

Networking Happy Hour using Icebreaker
Don't miss out on making inspiring new friends and acquaintances at the conference! Join us using a tool called Icebreaker for FUN short 1:1 video intros with prompts that are surprisingly great at helping participants connect authentically connect with one another.

Friday April 17, 2020 6:00pm - 7:00pm EDT

7:30pm EDT

Organizing 2.0 After Hours: Roleplaying Games!
**This event takes place outside of Hopin, and registrations are limited. Please sign up on Eventbrite to join: https://www.eventbrite.com/e/organizing-20-after-hours-roleplaying-games-tickets-102619614028

This year, exclusive for attendees of Organizing 2.0, we'll be running some online role playing games. Even though this year's conference can't be in person, we are exploring fun ways for people to connect with each other and explore their creativity.

This is a game meant for people of all experience levels and all interests. There is no math, no dice, just collaborative community-building.

We are playing Dialect, a short role-playing game about exploring the lifecycle of a language within a community. You’ll tell the story of a community you invent by building their language. New words will come from the fundamental aspects of the community: who they are, what they believe in, and how they respond to a changing world. Players will take away both the story they’ve told and the dialect they’ve built together.

This is a talk-heavy game, so a working microphone is required. A camera is preferred, but not necessary.
Spots are limited, so sign up now!


Friday April 17, 2020 7:30pm - 9:30pm EDT
 
Saturday, April 18
 

12:00pm EDT

Saturday Opening Plenary: Protesting During COVID-19
We may be distant, but we won’t be quiet: New forms of protest in a time of social distance. As COVID-19 continues to inflame all existing inequities, we need to confront power more than ever. Yet, opportunities to use our skills and experience to disrupt and protest are limited by our need to keep each other safe via social distancing.

Our panelists will discuss creative ways they’ve protested since the US outbreak. From car rallies to rent strikes plus some hush-hush nightime public art plans, come get inspired to think of new ways to fight for ourselves and everyone who is vulnerable during a time when staying quiet is even less of an option than ever.

Moderators
avatar for Rafael Shimunov

Rafael Shimunov

Creative Director, National Working Families Party
Rafael Shimunov (he/his) is a creative and political activist in Queens, NYC. He’s directed creative and digital at Working Families Party, which organized its 12 state organizations to primary corporate Democrats with progressives in hundreds of local elections. Deeply involved... Read More →

Speakers
avatar for Stephen Lurie

Stephen Lurie

Campaign Director, Never Again Action
Stephen Lurie is the campaign director for Never Again Action, a Jewish-led movement fighting for an end to detention and deportation and for legalization for all undocumented people.
avatar for Dornethia Taylor

Dornethia Taylor

Dornethia is a wife, mother, manager, educator, community organizer and activist. A Native Washingtonian, Dornethia attended Virginia State University and obtained her Bachelor’s Degree in Business Administration from the University of the District of Columbia. She is a Core Organizer... Read More →
CW

Cea Weaver

Cea Weaver is the campaign coordinator of Housing Justice for All, a coalition of over 70 housing organizations that represent tenants and homeless New Yorkers in their fight to end evictions and homelessness, and invest in public housing in New York State.
avatar for Nadine Bloch

Nadine Bloch

Nadine Bloch is the Training Director and Chief Existential Officer for Beautiful Trouble. As an innovative artist, nonviolent action practitioner, political organizer, direct-action trainer, and puppetista, she combines the principles and strategies of people power with creative... Read More →


Saturday April 18, 2020 12:00pm - 1:00pm EDT
TBA

1:00pm EDT

Choosing Online Petition and Organizing Platforms
Everyone needs a constituent relationship manager database, platforms for sending emails and petitions and other data management systems to keep their organizing data, well, organized. But how do you choose the right one for you? We'll offer an unvarnished look at the options, and facts to consider when choosing a CRM or email provider.

Speakers
avatar for Colin Delaney

Colin Delaney

Founder and Editor, E-Politics
Colin Delany is a twenty-two-year veteran of internet politics, a digital strategy consultant, the founder/editor of Epolitics.com and a columnist for Campaigns & Elections. Delany is the author of several ebooks, including the digital campaigning guides "How to Use the Internet to... Read More →


Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Virtual Organizing 101 pt. 1
Stuck at home and wanna continue organizing in your community? LET'S GO DIGITAL!

Voto Latino and APALA are offering an introductory virtual organizing webinar for organizers, community advocates, members, activists, and grassroots organizations to learn about digital organizing tools and best practices amid COVID-19. This introductory webinar is open to all who would like to learn about different applications, software, tips for switching in person to virtual and digital organizing strategies. Webinar will include: tools for your digital organizing toolbox and sample writing and scripts, as well as guidelines and checklists to set you up for success.

Speakers
VC

Vivian Chang

Vivian (she/her/hers) is the Civic Engagement Manager of Asian Pacific American Labor Alliance (APALA), overseeing APALA's efforts on Census 2020, civic engagement, citizenship, and political work. Her new role builds on her recent leadership of APALA's field program in Nevada, coordinating... Read More →
avatar for Dulce Rojas

Dulce Rojas

Campaign Coordinator, Voto Latino Foundation
Dulce Rojas is Voto Latino’s Campaign Coordinator. Originally from Long Island, New York, and born in Mexico city. Dulce obtained a Bachelor's Degree in Communications and Spanish from St. Joseph’s College of New York. She became the first senior community organizer for SEPA Mujer... Read More →



Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Visual Communication for Engagement and Mobilization
The session will help attendees learn how they can create, refine, and distribute key messages, boost engagement, and power mobilization using design best practices and freely available online tools.

Speakers
avatar for Mariana Spada

Mariana Spada

CCO - Creative Director, Tectonica Digital Campaign Solutions
Mariana is the co-founder and Chief Creative Officer for Tectonica Digital Campaign Solutions, a multi awarded agency recently recognized with the Reed Award for Best International Firm. As a partner of the company, she has lead more than 350 projects for a wide variety of clients... Read More →



Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Building a People-Powered Movement: Digital Fundraising 101
Every nonprofit can and should build an online fundraising program! Digital fundraising widens your supporter base and diversifies your revenue streams, making your organization more sustainable for the long term. In this training, digital fundraising experts from ActBlue, a nonprofit fundraising platform, will teach you the part small-dollar donors can play in your work and how to start and sustain your organization's digital fundraising program through grassroots support.

Speakers

Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Strikes! From the Civil War to the Amazon Warehouse
Our power comes from the work we do — and our occasional refusal to do it. We need to bring back the strike. But that’s a thing far more easily said than done.

Strikes are sexy again, so how do we encourage more workers to join a strike? What can we learn from history, the law, and current field reports? With Instacart and Amazon worker strikes popping up everywhere, what meaningful things can we do to show solidarity?

Speakers
DR

Dania Rajendra

Dania Rajendra directs the coalition Athena, dedicated to delivering democracy by removing Amazon as an impediment to a democracy that finally represents us all and an economy that benefits all of us who aren't Jeff Bezos. She fits a writing life in where she can. A poet and essayist, Dania’s writing showcases and fosters... Read More →


Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

1:00pm EDT

Making Sure Your Facebook Content is Seen
Over the last year, Facebook has made several changes to the rules surrounding ads. Additionally, they've changed their terms of service for political content. This session will walk you through making sure your account and content are coloring inside the lines, so you can ensure that you are extending your reach to the max.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

2:00pm EDT

How to Get Your Team Hooked on New Tech
Progressive organizations need to leverage technology to boost their work and beat the powerful forces our movement is facing. But choosing and purchasing a new digital tool is just the beginning. Then the question becomes: how do I get my team to use it? This session will introduce participants to the lifecycle of technology adoption (from assessment and strategy setting to implementation) and take a deep dive on the staff training process. Participants will leave with concrete know-how, not only for training, but also for getting staff and volunteers hooked on new digital tools via an approach modeled on the addictive popular video game “Candy Crush.”

Speakers
avatar for Nico Esguerra

Nico Esguerra

Digital and Communications Strategist, Red Cypress Consulting
Nico is a nonprofit management and communications specialist. At Red Cypress Consulting, he helps grassroots advocacy organizations with adopting new technology and leveraging digital tools to streamline their work in immigration and criminal justice reform. As such, he provides hands-on... Read More →
avatar for Julien Burns

Julien Burns

Principal, Red Cypress Consulting
Julien is a digital strategist and trainer who has been helping progressive nonprofits and campaigns develop winning digital infrastructure for nearly a decade. He founded Red Cypress Consulting in 2017 to apply the lessons, tools and strategies he has helped pioneer with some of... Read More →


Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Vamos! 我们走吧! Let’s Go! Multi-Lingual Organizing in the Digital Space
Do you work with communities whose first language is not English? You must communicate with your audience directly to build effective campaigns. In many cases, this means going beyond translation to convey the meaning of you message. Learn more about what has — and has not — worked for digital organizers in a range of language communities. Hear the common challenges digital organizers encounter, what platforms their communities are using online, and the benefits of communication with your audience in their home language.

Speakers
KN

Khamarin Nhann

Born to refugee parents in the Bronx, Khamarin was recruited into CAAAV’s Youth Leadership Project (YLP) and participated with the program in 2005. After becoming a youth organizer, he led YLP’s Health Justice Campaign for quality healthcare for Southeast Asian refugees against... Read More →
avatar for Christiaan Perez

Christiaan Perez

Manager of Advocacy and Digital Strategy, LatinoJustice PRLDEF
Christiaan works in the intersection of advocacy and technology to help amplify and engage with LatinoJustice’s community partners. He is involved in a broad range of campaigns touching upon all LatinoJustice’s areas of focus. Christiaan works in strategic communications by working... Read More →
RA

Ricardo Aca

Ricardo Aca was born in Puebla, Mexico. In 2005, at the age of 14, he crossed the border in Arizona with his younger sister to join their mother in Brooklyn. In 2015 a video he released in response to Donald Trump’s remarks about undocumented Mexican immigrants went viral. In the... Read More →
CC

Carlyn Cowen

Chinese-American Planning Council (CPC)
Carlyn Cowen (they/she/siya) is an advocate, activist, and Filipinx-American dedicated to building social, racial, and economic justice through radical systemic change. Carlyn serves as the Chief Policy and Public Affairs Officer of the Chinese-American Planning Council (CPC), the... Read More →
avatar for Chuck Park

Chuck Park

Civic Participation Manager, MinKwon Center
Chuck Park is the Civic Participation Manager at the MinKwon Center for Community Action, overseeing the organization’s efforts to increase the political participation of Asian Pacific American immigrants across New York City. Prior to MinKwon, Chuck worked as a U.S. diplomat, serving... Read More →


Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Virtual Organizing 101 pt. 2
Stuck at home and wanna continue organizing in your community? LET'S GO DIGITAL!

Voto Latino and APALA are offering an introductory virtual organizing webinar for organizers, community advocates, members, activists, and grassroots organizations to learn about digital organizing tools and best practices amid COVID-19. This introductory webinar is open to all who would like to learn about different applications, software, tips for switching in person to virtual and digital organizing strategies. Webinar will include: tools for your digital organizing toolbox and sample writing and scripts, as well as guidelines and checklists to set you up for success.

Speakers
avatar for Dulce Rojas

Dulce Rojas

Campaign Coordinator, Voto Latino Foundation
Dulce Rojas is Voto Latino’s Campaign Coordinator. Originally from Long Island, New York, and born in Mexico city. Dulce obtained a Bachelor's Degree in Communications and Spanish from St. Joseph’s College of New York. She became the first senior community organizer for SEPA Mujer... Read More →
VC

Vivian Chang

Vivian (she/her/hers) is the Civic Engagement Manager of Asian Pacific American Labor Alliance (APALA), overseeing APALA's efforts on Census 2020, civic engagement, citizenship, and political work. Her new role builds on her recent leadership of APALA's field program in Nevada, coordinating... Read More →



Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Digital Union Organizing: A Nonprofit Organization Case Study
Join members of the organizing committee for a 600-worker nonprofit to discuss how their campaign utilized technology for better communications and actions with their co-workers throughout 33 different locations in NYC. The workforce at Housing Works is extremely diverse in race, age, demographic, and in job title with retail workers, case managers, medical staff, janitors, warehouse workers, drivers, etc. Find out how COVID-19 has presented new organizing challenges while social distancing and balancing uncertainties during our harsh times in addition to a mutal aide group that workers put together for their co-workers that recently were furloughed.

Speakers
avatar for Housing Works Union

Housing Works Union

RWDSU
Workers at Housing Works that are organizing a union throughout a large and complicated non profit employer. Utilizing in person, online, Instagram, and other platforms to organize and build solidarity amongst a very diverse workforce amongst lawyers, janitors, case managers, retail... Read More →


Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Mutual Aid and COVID: What is Mutual Aid and How Do We Do it

Mutual aid is a way to pool needs and resources collectively while centering non-hierarchical, interdependent relationships of shared support.. In the context of the COVID-19 crisis, mutual aid networks have sprung up as neighbors show up for each other, as communities face hunger, isolation, and financial insecurity.

After exploring foundational principles and a few historical examples, we’ll focus on the state of mutual aid work in New York City and the Hudson Valley with lessons that can be applied generally across urban, small town and rural communities. 



Moderators
avatar for Susannah Dyen

Susannah Dyen

Director of Organizing and Field, Caring Across Generations

Speakers
avatar for Lucas Shapiro

Lucas Shapiro

Collective Member, Mayday Space
Lucas Shapiro works in global social justice education and is the co-founder of Mayday Space, a hub for arts, activism, and movement building in Brooklyn. He is helping coordinate local Bushwick-based mutual aid and cooperation at the NYC level.
avatar for Joshua Carrera

Joshua Carrera

Project Coordinator, Mayday Space
Josh Carrera, a New Yorker born and raised in Brooklyn. Josh joined the Mayday Collective in 2015 and as staff member in the spring of 2019. As project coordinator, Josh oversees volunteer management, COVID-19 mutual aid coordination, and programming.
DS

Dara Silverman

Make the Road PA
Dara Silverman is a consultant, somatic coach and trainer with 20 years in with organizations and movements for social, racial, economic and gender justice. She partners with women of color to lead organizational change and leadership development initiatives centering racial justice... Read More →


Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

2:00pm EDT

Instagram: Do You Need It and What Should You Do With It?
Want to reach young people? You probably need Instagram. Find out if the social media platform is a fit for your organizing needs and how to develop meaninful Instagram content that can be used to mobilize and reach new audiences you won't find elsewhere. Yes, even if you can't do graphic design.

Speakers
avatar for Robert Cabrera

Robert Cabrera

Digital Organizer, Make the Road NV
Robert Cabrera was born and raised in Las Vegas, NV and has been working in the graphic design field for several years with clients in Southern Nevada, California, and Arizona. He has a passion for visual storytelling through any media and is excited to be able to share our members... Read More →
avatar for Elana Levin

Elana Levin

Co-Founder, Organizing 2.0
For almost 15 years Elana has taught digital strategy in the labor movement. Seeing the need for a digital skills training conference for labor unions and community organizations Elana co-founded Organizing 2.0 a decade ago. She now serves as Program Director for New Media Mentors... Read More →



Saturday April 18, 2020 2:00pm - 2:45pm EDT
TBA

3:00pm EDT

Graphic Design is a Tactic for Organizers
Branding may be getting between you and the people you want to reach. Our already congested media and social media playing field is ever more cluttered with brands, public figures, news outlets and stressors vying for attention. With your capacity, resources and time limited for creating graphics for social media or flyers, the visuals you create need to stand out on their own and uplift the work previously done with in person tactics. This is a lot of weight to put on digital media, but basic design thinking and social media protocols can help us create visuals that are more effective within the immediacy of our constraints. This session will teach you how.

Speakers
avatar for Ange Tran

Ange Tran

Strategic Designer and Viz-Comms Strategist, Independent Consultant
Ange Tran is a strategic designer with a focus in viz-comm strategy, comms strategy content, graphic design for the web and print, and making props and signs as part of the visual strategy mix. Ange has developed visual strategies, design and props for Occupy, Strike Debt and New... Read More →


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Building an Email List from Zero
Techniques for building an email list from scratch for new organizing campaigns. This session will include tactics for organizers with and without a budget.

Speakers
avatar for Jo Miles

Jo Miles

Jo Miles Digital
Jo Miles is a freelance digital strategist with over a decade of helping organizations raise money and win campaigns online.


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Digital Support Teams/Groups for Our Movement
Movement work is especially challenging as we deal with being overworked, feeling unprepared or unsupported, imposter syndrome, lack of resources, crises, transitions, burn out, trauma, grief, loss, isolation, and so much more! As our work moves towards digitals spaces, movement leaders need just as much support, if not more, from our peers and comrades. Come learn how to start your own digital support group/team to tackle challenges, build community, and make our movements sustainable by first and foremost making sure our people are sustained!

Speakers
avatar for Hope Ghazala, LMSW

Hope Ghazala, LMSW

Network Director, Power Shift Network
Hope Ghazala (Pronoun: name only) is a queer, Muslim, Egypt-o-Rican, who is continuously devoted to gender, ethnic and racial equity. As a Licensed Social Worker and community capacity builder, Hope is grounded in fostering leadership development, particularly for young people of... Read More →


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

Start MOBILE-izing Your Base: Getting Started with SMS for Campaigns
1. Be able to make the case for why your organization or campaign should start a mobile program or further develop and integrate an existing one.

2. How your organization can best integrate mobile (SMS) tools into existing electoral, advocacy, fundraising, education, and cultivation programs.

3. Learn the differences and best use cases for peer-to-peer vs. broadcast mobile (SMS) platforms.

4. Determine which mobile (SMS) type and platform is best based on your organization or campaign’s needs, resources, goals, and audiences.

Speakers
avatar for Sandi Fox

Sandi Fox

Founder, Smart As A Fox LLC
Sandi Fox is the founder of Smart As A Fox LLC, a progressive digital strategy firm. She has more than 14 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective... Read More →



Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

We Raised $30,000 with #DumplingsAgainstHate
When COVID-19 paused our Dim Sum Crawl for Chinatown Businesses, we turned it into something bigger: an online grassroots fundraising campaign. Hear how grassroots organizers used GoFundMe and social media to promote our online fundraising party. Get creative with Zoom as a community building space for fundraising and deliciousness.

Speakers
avatar for Kevin Wei

Kevin Wei

Political & Digital Strategist
CC

Carlyn Cowen

Chinese-American Planning Council (CPC)
Carlyn Cowen (they/she/siya) is an advocate, activist, and Filipinx-American dedicated to building social, racial, and economic justice through radical systemic change. Carlyn serves as the Chief Policy and Public Affairs Officer of the Chinese-American Planning Council (CPC), the... Read More →
WP

Winn Periyasamy

Winn Periyasamy is a first year law student and Stein Scholar at Fordham Law School. She has worked as a health policy advocate with Physicians for a National Health Program - NY Metro Chapter and the Federation of Protestant Welfare Agencies (FPWA). Her writing has appeared in the... Read More →


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

How to Use Organizing Tools for Mutual Aid During the COVID-19 Crisis
Since the start of the COVID-19 pandemic, progressives have been looking for virtual organizing solutions to care for one another during this unprecedented crisis. We stand at a pivotal moment. We know that the mutual aid infrastructure we build today will save lives tomorrow, and that meeting this challenge will require successful, large-scale organizing. This training will cover the basics of the "leaderful" organizing model, including assessments, one-on-ones, and more, with a focus on using this model to support mutual aid efforts. Organizations and campaigns of all sizes will gain value from this session.

You can sign up for free access to Action Builder for mutual aid here: https://actionnetwork.org/forms/sign-up-to-use-action-builder-for-mutual-aid-work/

Speakers
MG

Martha Grant

Product Manager, Action Builder
Martha Grant (she/her) is Director of Product Strategy at Action Squared. She believes the best work is done collaboratively, and loves fusing people's thoughts, ideas and dreams to create and grow a product that is always striving to be the best it can be. Martha cares deeply about... Read More →


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

3:00pm EDT

X Marks the Spot: Power Mapping and Targeting for Your Campaign
You've got an issue and a goal — or a big problem — and now it's time to make a campaign. How do we figure out who to target to get what we want? We'll discuss ways of power-mapping your issue, criteria for targets, and how to pick a clear target that can shape your story and focus your power to win!
Join us on HopIn at https://app.hopin.to/events/organizing20/sessions/22881 

Speakers
avatar for Katie Unger

Katie Unger

Strategic Consultant, Phase 2 Strategies
Katie Unger is an independent strategic advisor and trainer for movement organizations and a fourth-generation activist based in NYC. She works with groups to build capacity for strategic research, facilitate powerful campaign design and planning, and leadership development. She’s... Read More →


Saturday April 18, 2020 3:00pm - 3:45pm EDT
TBA

4:00pm EDT

The Basics of a Good Email Blast
Whether you are new to email writing or just looking to freshen up your skills, this session will teach you the best tips and tricks to make your emails really pop. We will discuss how to pick a subject line, the basic formula of a winning email, all the rules to make your emails an organizing success, and when to break the rules and flip the script. After this training you will be able to draft a variety of email blasts to raise money, increase turnout for events, and compel your supporters to take action.

Speakers
avatar for Sara Ackerman

Sara Ackerman

Deputy Digital Director, Working Families Party
Sara is the Deputy Digital Director at Working Families Party -- working to elect the next generation of progressive leaders and fighting for an economy that works for all of us. Sara has more than a decade of experience working for progressive organizations, nonprofits, and campaigns... Read More →


Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Metrics for Building Power
Participants will understand what a "demand" and a "target" are, practice brainstorming data that shows their power, and will understand considerations for setting weekly metric goals. We’ll practice developing ideas for data infrastructure that can be used across departments.

Speakers
avatar for Rose Espinola (they/them)

Rose Espinola (they/them)

Organizer & Data Scientist, Espinola Strategies, Movement Tech Help Desk, re:power, La Luchita Project
Rose Espinola (they/them) is a xicana from the Florida swamplands. Rose is an expert at winning campaigns. They designed Planned Parenthood’s data-driven organizing model, developed Public Citizen’s 700-person volunteer program for trade justice, and directed field and tech for... Read More →



Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

TXTW: Tech Workers Organizing Our Industry, Part 1
This is a 2-part session for people working in and around the tech industry. We'll do three things:
1) Reflect on our experiences at work and what we need right now.
2) Discuss ways to improve our working conditions in solidarity with impacted communities.
3) Find peers and allies.

Speakers
GR

Grace Reckers

Organizer, OPEIU
avatar for Danny Spitzberg

Danny Spitzberg

Tech Workers Coalition
Danny Spitzberg is a UX researcher for a cooperative economy. He organizes with Tech Workers Coalition, an all-volunteer network of rank-and-file tech workers who love hyphens. He also coordinates buytwitter.org, a campaign to turn Twitter into a public utility.


Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Building the Caring Majority: Mutual Aid and Getting Our Members on Zoom (Yes, Grandparents Too)
We'll talk about how we built mutual aid networks with our members — seniors, people with disabilities and chronic illness, family caregivers and parents, and home care workers — to deal with the immediate impacts of the COVID-19 pandemic. And also how we are keeping our members organizing via Zoom — we'll share tips on how we helped many of our members, particularly older adults, to get on Zoom to participate fully in our virtual meetings, and how to make virtual meetings as accessible to people with all abilities as possible.

Speakers
JS

Julia Solow

Julia Solow is the Lead Organizer in the Hudson Valley at Hand-In-Hand: The Network of Domestic Employers. Hand-in-Hand is a national power-building organization and co-leader of the New York Caring Majority campaign. In her current role, Julia is building power with seniors, people... Read More →


Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Youth Organizing in an Uncertain World
Young activists working on campaigns in New York City, Washington D.C., and other locations across the country talk about building power, fighting for change, organizing, and how the COVID-19 pandemic has altered the way we operate in a shifting world.

Speakers
GR

Gabriel Reichler

Gabriel Reichler is a student at Columbia University who organizes with Sunrise Movement, If Not Now, and several different grassroots campaigns. He is passionate about environmental justice and grassroots organizing.
avatar for Kevin Wei

Kevin Wei

Political & Digital Strategist
avatar for Katelin Penner

Katelin Penner

Policy Organizer
Katelin Penner (she/they) is a junior at Wesleyan University studying government and American Studies. They are currently serving as Communications Director and a policy aide for District Leader Samuel Nemir Olivares, and a policy researcher on Dianne Morales's Mayoral campaign, and... Read More →
DF

Daniela Finlay

Daniela Finlay is a student at Wellesley College who co-directed Wellesley for Warren, a large campus initiative to elect Elizabeth Warren to the presidency. Previously, she organized with Tiffany Caban, Corey Johnson, the New Hampshire Democratic Party, and Carolyn Maloney.
KP

Katia Portela

Katia Portela is a sophomore at American University. She's done lots of work organizing on a variety of campaigns, and has worked on the Hill as an intern. She is an alumni of Movement School.


Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

Intro to TikTok
Are you "too old" for TikTok? The video social media app is known for being popular among teenagers, but with over one billion global downloads, the platform isn't just used by young people. Despite its controversies, it's only growing in popularity. TikTok won't be going away anytime soon. In this session you'll learn about TikTok, why you or your organization should use it, and how to us it effectively. We'll analyze real examples to show basic do's and don'ts. If you've been curious, confused, and/or overwhelmed by the app, this webinar is for you!

Speakers
WW

Wagatwe Wanjuki

Wagatwe Wanjuki is a writer and digital strategist with over a decade of experience in using social media for progressive causes. Best known for her campus antirape work, her award-winning online activism has received international attention for challenging harmful narratives and... Read More →



Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

4:00pm EDT

The Importance of Posting to Facebook Every Day — and How Curation Can Help
Content curation is a crucial part of growing your Facebook page and engaging your followers, which in turn will help further your cause. Yet, some organizations don’t know how to do it, don’t do it nearly enough, or even know where to start. By the end of this session, organizations will learn the importance of content curation from outside sources, how to find quality content online that increases engagement, and how to create a strategic posting schedule with Facebook’s tools. They’ll also learn strategies for messaging when sharing curated content that compliments their page.

Speakers
avatar for Stephanie Duchneskie

Stephanie Duchneskie

Curation Manager, ActionSprout
Stephanie Duchneskie is a curation manager at ActionSprout, a company committed to helping organizations grow their Facebook presence for the common good. In addition to scouring the internet for content to share with users of ActionSprout, she also helps organizations with digital... Read More →
avatar for Lorelai Allrich

Lorelai Allrich

founder & director, fosterspace
With over 10 years of experience in nonprofits in animal welfare and youth empowerment, I launched a new nonprofit initiative, fosterspace. We are a 501(c)3 here to disrupt the current status quo of foster in animal rescue. With our new platform, we aim to be the number one source... Read More →



Saturday April 18, 2020 4:00pm - 4:45pm EDT
TBA

5:00pm EDT

How to Organize an Impactful Virtual Summit or Conference
In this training, we’ll go through the key steps to generate attendees, speakers, and partners for your virtual event. Discover how to use this strategy to increase the impact of your mission and powerfully land your message.  We’ll discuss how to choose which type of online event to run, how to build your list, and how to create meaningful relationships with influencers and experts in your field. Daniel, Michelle, and Jay each have decades of experience producing and marketing hundreds of online and in-person events for grassroots organizations.

Speakers
avatar for Michelle Garrison

Michelle Garrison

Virtual Event Strategist & Creative Director, We & Goliath
Michelle is serial entrepreneur, digital strategist, and creative director, who’s started companies and campaigns on the edge of sustanability and community-building trends for the last 20 years. As a consultant, she’s helped companies reach triple-digit growth. her projects... Read More →
avatar for Daniel Moss

Daniel Moss

Lead Virtual Event Strategist, We & Goliath
Daniel Moss is a senior event strategist with over 20 years of experience leading and training agency and nonprofit teams. He’s designed digital campaigns for large online and in-person events supported by lead nurturing automation, omnichannel retargeting, and conversion rate optimization... Read More →
avatar for Jay Ponti

Jay Ponti

Be The Revolution
From Occupy to Standing Rock, Jay Ponti has been a prominent grassroots political organizer. He was the co-creator of #BankExit, the campaign which ignited billions in fossil fuel divestments.He masterminded direct actions with Jane Fonda, Susan Sarandon, and other luminaries, which... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

WhatsApp? What Works!
Join this session for an overview of WhatsApp, the most popular messaging app in the world: What is it? Who should use it? What are the best practices for WhatsApp organizing?

You will learn:
  • The difference between groups and broadcast lists
  • How to set up and moderate small and large groups
  • How to best distribute information and calls-to-action

We will also address security strengths and weaknesses and review examples and learnings from past campaigns.

Speakers
CM

Christine Miranda

Organizer, Movimiento Cosecha
Christine Miranda is a volunteer organizer with Movimiento Cosecha, a national movement fighting for permanent protection, dignity, and respect for all undocumented immigrants. She leads Cosecha's digital and communications program, supporting immigrant leaders across the country... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

How Yoga Teachers Use Social Media to Organize, Reach Allies, and Win Their Union
Yoga teachers who recently formed the first union of its kind will show how they used used social media to:
• Assess and mobilize members.
• Inspire the yoga community.
• Energize the public.
• Capture the attention of press and politicians and “third party” the employer.
Presented by Markella Los, communications strategist, and Tamar Samir, designer — two Unionize Yoga founding members and workplace organizers.

Speakers
avatar for Tamar Samir

Tamar Samir

Professor, Parsons The New School for Design
Tamar Samir is a heart-forward creative director focused on brand design strategy and a design educator at Parsons School of Design and Pratt Institute. Most recently she co-founded Unionize Yoga, the first-ever labor union for yoga teachers. Tamar is the art director and designer... Read More →
avatar for Markella Los

Markella Los

Markella Los is a founding member of Unionize Yoga, and the communications strategist for the organizing effort that lead to forming the first union for yoga and movement professionals in the US.


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

TXTW: Tech Workers Organizing Our Industry, Part 2
This is a 2-part session for people working in and around the tech industry. We'll do three things:
1) Reflect on our experiences at work and what we need right now.
2) Discuss ways to improve our working conditions in solidarity with impacted communities.
3) Find peers and allies.

Speakers
GR

Grace Reckers

Organizer, OPEIU
avatar for Danny Spitzberg

Danny Spitzberg

Tech Workers Coalition
Danny Spitzberg is a UX researcher for a cooperative economy. He organizes with Tech Workers Coalition, an all-volunteer network of rank-and-file tech workers who love hyphens. He also coordinates buytwitter.org, a campaign to turn Twitter into a public utility.


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

We're On Rent Strike and So Can You!
As of April 1, we are on rent strike with our neighbors to demand that Governor Cuomo #CancelRent in New York, permanently house people experiencing homelessness, and reinvest in public and social housing models. We will talk about how we organized our 36-unit building before and during the COVID-19 epidemic, addressing common concerns, and inoculating against landlord retaliation, as well as answer your questions.

Speakers
avatar for C. Stella Becerril

C. Stella Becerril

I'm a labor and community organizer who's on #RentStrike during the COVID-19 crisis. The status quo is no more so we're either going to end up with more rights and protections after COVID-19 or less. Let's organize now so we can help create the future we want and deserve.
avatar for Mary O'Leary

Mary O'Leary

strike comittee, 1234 Pacific TA
Part of a Tenants Association which organized a rent strike beginning April 1st.


Saturday April 18, 2020 5:00pm - 5:45pm EDT

5:00pm EDT

Facebook News You Should Use
Facebook changes its algorithm and features all time. This session will survey the past year's changes, and offer some strategic suggestions for how we should be adjusting our strategies as a result.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

Public Policy and Pop Culture: Getting Wonky on Social Media Without Being Boring
Talking public policy in 240 characters or less? Attendees will leave the session ready and excited to harness the power of storytelling and pop culture to amplify policy visibility, build coalitions, share agendas, and create citizen activists online. Takeaway skills include how to create a storytelling toolkit/campaign and how to identify pop culture that could link to your own policy advocacy. In this session, we'll discuss case studies of how we can use pop culture and stories to humanize wonky health policy and create social change.

Speakers
WP

Winn Periyasamy

Winn Periyasamy is a first year law student and Stein Scholar at Fordham Law School. She has worked as a health policy advocate with Physicians for a National Health Program - NY Metro Chapter and the Federation of Protestant Welfare Agencies (FPWA). Her writing has appeared in the... Read More →
NO

Nicholas O'Toole

Nicholas O'Toole is a third year undergraduate at New York University studying public policy with a minor in Chinese language. He has worked on grassroots environmental and housing justice campaigns in Massachusetts, as well as for Senator Elizabeth Warren's 2018 Senate re-election... Read More →
ED

Emily Dore

Emily Dore is the Health Policy Digital Organizer for We The Patients NY a project of the Community Service Society, where she manages health advocacy efforts, digital organizing, education, and partnership development. Previously she worked as a Project Manager for EmblemHealth... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

6:00pm EDT

Organizing at Scale: Conversation With Top Organizers from the Bernie and Warren Campaigns
Our two panelists worked for the Bernie Sanders and Elizabeth Warren campaigns in comparable roles. Charles Lenchner, co-founder of both Ready for Warren and People for Bernie, will interview them both about how 'distributed organizing' has change campaigns, and the lessons we can learn from the 2020 primary so far.
This session will be appropriate for beginners and advanced attendees. Expect to understand more about the best in modern political campaigning, and a chance to hear some inside stories from this year's campaign.







Speakers
avatar for Essie Lenchner

Essie Lenchner

Operations, Organizing 2.0
avatar for Kunoor Ojha

Kunoor Ojha

Kunoor Ojha most recently served as the States Organizing Director for the Elizabeth Warren campaign, where she oversaw in-state direct voter contact and community organizing programs, grassroots leadership development in all 50 states, and more. She’s also worked for the National... Read More →
avatar for Charles Lenchner

Charles Lenchner

Co-Founder, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0. He currently works as Digital Director for The Real News Network.He co-founded People for Bernie, Ready for Warren and Progressive Democrats of America. He has previously worked for the Working Families Party, Zephyr Teachout, Friends... Read More →
avatar for Claire Sandberg

Claire Sandberg

Claire Sandberg has been involved in organizing and social movements for two decades. She was deeply involved in the anti-fossil fuel extraction and climate movement prior to joining the Bernie campaign in 2016 as Distributed Organizing Director. She returned to the Bernie campaign... Read More →


Saturday April 18, 2020 6:00pm - 7:00pm EDT
 
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