Organizing2020

Testing is a critical but often misunderstood step in improving campaigns’ public communications. While most typically applied to campaign emails, A/B and multivariate testing can also help optimize social media posts, website design, online ads, and (most importantly) organizing scripts. In this session, participants will come to understand how to properly test messages, and when to conduct tests. We’ll also walk through how to implement complex testing strategies across different platforms.

Participants will understand what a "demand" and a "target" are, practice brainstorming data that shows their power, and will understand considerations for setting weekly metric goals. We’ll practice developing ideas for data infrastructure that can be used across departments.