Loading…
Organizing2020 has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Social Media [clear filter]
Friday, April 17
 

1:00pm EDT

Intermediate Twitter
Ok, so you have a Twitter account. You tweet fairly regularly. But what is your strategy for growing your account and reaching your goals? We will discuss some intermediate-level Twitter tactics around live tweeting events, the algorithm, developing better hashtags, creating Direct Message groups, the value of having a personal account in addition to having an organizational one, and more!

If you haven't tweeted before please attend the beginner session happening at the same time.

Speakers
JE

Juan Escalante

Juan Escalante is Digital Campaigns Manager at FWD.us, a DC-based organization focused on immigration and criminal justice reform and currently resides in Washington D.C., where he works to ensure the DACA program continues to protect an estimated 700,000 immigrant youth from deportation... Read More →
avatar for Elana Levin

Elana Levin

Co-Founder, Organizing 2.0
For almost 15 years Elana has taught digital strategy in the labor movement. Seeing the need for a digital skills training conference for labor unions and community organizations Elana co-founded Organizing 2.0 a decade ago. She now serves as Program Director for New Media Mentors... Read More →



Friday April 17, 2020 1:00pm - 1:45pm EDT
TBA

4:00pm EDT

Harnessing the Power of Influencers to Build Progressive Power Online
There is no denying the impact of influencers in today’s social media landscape — and influencer impact is estimated to grow even more in 2020. Influencer marketing is the most effective digital tool for reaching new audiences and younger demographics, and it allows you to speak to communities of color in a way that feels authentic. After this training, attendees will leave ready to conceptualize and execute their own influencer marketing campaigns.

Attendees will learn how to get organizational buy-in for influencer marketing campaigns, conceptualize an influencer marketing plan with clear goals and objectives, identify the best influencers to work with for your brand, do influencer outreach, set and negotiate price points, ensure influencer-sourced content aligns with your brand messaging, and successfully measure the impact of your influencer network.

Speakers
AM

Ashni Mehta

Ashni is a passionate digital marketing & communications strategist with over 5 years of experience in political advocacy and civic engagement. As the Senior Digital Strategist for Social Media at Stand Up America, Ashni oversees the paid and organic social media programs and manages... Read More →


Friday April 17, 2020 4:00pm - 4:45pm EDT
TBA
 
Saturday, April 18
 

1:00pm EDT

Making Sure Your Facebook Content is Seen
Over the last year, Facebook has made several changes to the rules surrounding ads. Additionally, they've changed their terms of service for political content. This session will walk you through making sure your account and content are coloring inside the lines, so you can ensure that you are extending your reach to the max.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Saturday April 18, 2020 1:00pm - 1:45pm EDT
TBA

5:00pm EDT

Facebook News You Should Use
Facebook changes its algorithm and features all time. This session will survey the past year's changes, and offer some strategic suggestions for how we should be adjusting our strategies as a result.

Speakers
avatar for Beth Becker

Beth Becker

BeckerDigitalStrategies.com
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading week long digital boot camp trainings and mentoring... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA

5:00pm EDT

Public Policy and Pop Culture: Getting Wonky on Social Media Without Being Boring
Talking public policy in 240 characters or less? Attendees will leave the session ready and excited to harness the power of storytelling and pop culture to amplify policy visibility, build coalitions, share agendas, and create citizen activists online. Takeaway skills include how to create a storytelling toolkit/campaign and how to identify pop culture that could link to your own policy advocacy. In this session, we'll discuss case studies of how we can use pop culture and stories to humanize wonky health policy and create social change.

Speakers
WP

Winn Periyasamy

Winn Periyasamy is a first year law student and Stein Scholar at Fordham Law School. She has worked as a health policy advocate with Physicians for a National Health Program - NY Metro Chapter and the Federation of Protestant Welfare Agencies (FPWA). Her writing has appeared in the... Read More →
NO

Nicholas O'Toole

Nicholas O'Toole is a third year undergraduate at New York University studying public policy with a minor in Chinese language. He has worked on grassroots environmental and housing justice campaigns in Massachusetts, as well as for Senator Elizabeth Warren's 2018 Senate re-election... Read More →
ED

Emily Dore

Emily Dore is the Health Policy Digital Organizer for We The Patients NY a project of the Community Service Society, where she manages health advocacy efforts, digital organizing, education, and partnership development. Previously she worked as a Project Manager for EmblemHealth... Read More →


Saturday April 18, 2020 5:00pm - 5:45pm EDT
TBA